Write Tight: Respect your readers and lose the corporate B.S.
Writing webinar #1 of a two-part series
Date: September 25, 2019 • 1:00 p.m. - 2:15 p.m. Central
If you want to reach, engage, influence, and educate your most important audiences, you need to master two different kinds of writing:
The short, concise, tight writing best used for online news stories, e-mails, bulletins, alerts, and home page copy. But you also have to shift gears and be able to tell stories—using words, graphics, and multimedia.
This one-two punch of a Webinar series will show you how to master both styles. In Webinar #1, you will learn:
- How respect your readers, “write tight”—and make every word count
- How to make sure the three most important questions in an announcement or news article stand out: What? So What? Now What?
- How to write for the Web 3.0: Mastering the 5-50-5-50 rule
- How to layer your online information . . . so readers can decide how much time they want to spend with your content
- How to craft the perfect news headline . . . so even if the readers only skim the headline they still get the most important news
- How to boil down hundreds and hundreds of words into a single, solid summary
- How to edit yourself . . . and make sure your copy is as tight as can be
- How to write for the end user—not the approver or the internal client